Nov 15, 2009

Oriented Split Straw Board

Economics Blog #2
By: Alisha Tupchong
November 16, 2009


Canadian technology could help China’s housing

Summary of the Event

The Alberta Research Council in Edmonton has developed a new technology that creates Oriented Split Straw Board (OSSB), a plywood substitute, by using the residue from cutting wheat straw and removing the grain. This Canadian technology was first discovered in the 1990s, however due to various setbacks which include lack of finance, it is not until now that the use of it has surfaced. The panels are created by compressing wheat straw and adding resin. Its primary use will be for building housing projects that will be not only earthquake-proof, but also very beneficial to the environment, since the wheat straw used will have been agricultural waste. In addition, the technology will reduce carbon emissions and preserve forests, therefore enabling growth and development in those areas. Panel Board Holding Ltd., a Netherlands-based company, is already using the technology at one of its new plants located in Shaanxi, China. Due to China’s need for 200 million new houses within the upcoming 20 years, the demand for this technology will increase dramatically in the near future, especially since China does not have enough trees for large-scale lumber production. OSSB has much potential and can certainly benefit the Canadian economy, largely because of its efficiency in using waste materials and its environmentally-friendly approach. In today’s economy, environmentally-friendly products are in much greater demand, and its demand will continue to grow as people become more aware of the negative long-term impacts of using products or technologies that harm the environment. The market for these products is ever-increasing and so the demand for OSSB will increase. The technology that creates OSSB will benefit the Canadian economy since it is very resourceful and reduces carbon emissions and the need to cut down trees, therefore being more efficient, inexpensive, and preserving of natural resources.

Three Positive Economic Statements

If the OSSB technology is in high demand in China, then Canada will have more relations with China, allowing it to be closer to one of the most powerful and largest producing countries in the world, and enabling the importing/exporting of goods at a lower cost, since there would be more trade between the two countries, benefitting the Canadian economy since less money would be expended for importing/exporting costs.

If the OSSB technology is in high demand in China, then Canadian companies can have more of their products produced in China because of the continual trade and exchange of goods between the two countries, resulting in lower costs of production for the Canadian companies, hence increased profits, and therefore benefitting the Canadian economy.

If a natural disaster occurs where the wheat supply decreases dramatically, then there will be less supply of OSSB and the price of it will rise, reducing the amount of OSSB purchased from Canada by China, causing a decrease in the amount of goods exported and profit made by the companies producing it, therefore negatively affecting the Canadian economy.

Two Normative Statements

To better the Canadian economy…

The Canadian company that creates Oriented Split Straw Board should set up and manage manufacturing plants around the world, so that the company can gain international recognition and therefore expand the market to which it caters to.

The company that creates OSSB should expand by allowing stocks to be purchased internationally from it so that more money from other countries is invested into the Canadian company, allowing it to grow and produce more unique products, in addition to increasing the number of trades between Canada and other countries.


Opinion about What Should Happen

To better the Canadian economy, the Alberta Research Council should expand its production of Oriented Split Straw Board by setting up numerous plants in different countries, especially those that are in need of buildings but lack the materials more commonly used in making them. For countries like these, there will be a large demand for OSSB since it is highly resourceful – its use of agricultural waste saves money and makes a profit out of something that would usually have been thrown out. China, especially, is looking for products like this to help rebuild the thousands of houses and buildings that were destroyed from the earthquake earlier on in 2009. Manufacturers are always looking for ways to make their products more efficient, and with technology such as this that uses waste to make such important things as houses, the demand for it will most certainly remain high. By opening up plants around the world, the company becomes internationally known; therefore, expanding its market and generating more profit as countries look to have the technology available for them. Houses are basic necessities and not luxury items, so the OSSB product should remain relatively inelastic, meaning that the companies producing them should not see a huge fluctuation, or change, in the market of how much is purchased when the price changes. Due to this relative inelasticity and the fact that houses are in shortage in many countries, people are more willing to purchase stocks from the company since there is profit to be made when countries look to use the technology. As more people invest in the company, it grows and is able to expand by opening up even more plants and/or coming out with new products. The Canadian economy will benefit from this expansion, since more trade and interactions will occur between Canada and other countries, which may result in cheaper importing/exporting costs and more international goods available in Canada. In short, the Canadian economy will be positively affected if the OSSB technology is available in other countries, since the market for it will be larger and more people will want to invest in it because of its growing demand.

Simms, Dave. "Canadian technology could help China’s housing." Canadian Broadcasting Corporation, 9 Nov. 2009. Web. 14 Nov. 2009. .

Oct 9, 2009

Starbucks Instant Coffee

Economics Blog #1
By: Alisha Tupchong
October 9, 2009

Starbucks Instant Coffee

Summary of the Event

During the last week of September 2009, Starbucks Corp. announced that they would be selling instant coffee at all of its Canadian stores. This single-serve instant coffee is available in packages of three for $3.45 or packages of twelve for just under $12. In the United States, the same instant coffee was available in February of 2009. Made simply by adding hot water, the company’s CEO, Howard Schultz, says that the instant coffee is a means of bringing “quality coffee” to those who would rather have a single serving versus a full pot. The instant coffee also acts as a marketing tool, since its cheaper price allows it to be available to more people. This means that someone who is usually unwilling to pay the extra dollars required for a fresh cup of coffee from Starbucks might try the instant coffee, since it is more affordable for them. If they like the coffee enough, they may just pay the extra money to buy a fresh coffee from Starbucks, and thus, a new customer is born. Multiplying this scenario by millions of people means that Starbucks makes a large profit, thus acting as a marketing tool.

Three Positive Economic Statements

If Starbucks’ instant coffee is very popular amongst Canadians, then there will be less demand for instant and/or fresh coffee from, say, Tim Horton’s, resulting in less profit made by the Canadian company and therefore less business stability.

If Starbucks’ instant coffee is considered too expensive compared to Tim Horton’s, more people will purchase their instant coffee from there, allowing the Canadian company to profit, and therefore increasing its business stability.

If Starbucks’ instant coffee is more popular than its fresh coffee, then sales of the fresh coffee will decrease as consumers move to the instant coffee, thus inducing Starbucks to lower its prices of fresh coffee, in turn, making the usually expensive fresh coffee available to a larger number of Canadians.

Two Normative Statements

To better the Canadian economy…:

Tim Horton’s should introduce a line of “luxury and/or specialty coffees” similar to those of Starbucks, in which they would be slightly more expensive than its regular coffee, but still less expensive than the average Starbucks drink.

Tim Horton’s should revamp its image from being a ordinary fast-food restaurant to that of a classier food chain that has the same prices but offers a more comfortable eating environment, which may include wireless internet, for example.

Opinion about What should Happen

To better the Canadian economy, Tim Horton’s should introduce a line of “luxury and/or specialty coffees” similar to those of Starbucks. To give it that luxury feel, these coffees would be slightly more expensive than the regular coffee, but still cheaper than Starbucks’ specialty drinks. New drinks like these would be more profitable for Tim Horton’s, since many people would be willing to pay a little bit extra for a special drink. It is important that these drinks be less expensive than the average Starbucks drink, so that people choose to get their luxury drink at Tim Horton’s over Starbucks. As well, by offering a wider selection of flavours and styles of drinks, Tim Horton’s will attract a larger variety of customers, therefore attracting more sales, bettering the Canadian business, and enticing shareholders to buy more stocks. These factors all contribute to a more stable and healthy Canadian economy.